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8 strategies for Pinterest for business
Pinterest has become a running joke to many. Still, the traffic reported coming from this site cannot be ignored, and the ways people are leveraging it’s popularity to market their businesses is very...
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What Online Marketers Can Learn From the Red Bull Jump
Yesterday was a momentous event in advertising history. Felix Baumgartner achieved the world record for his jump from 120,000 feet and broke the sound barrier with speeds recorded over 800 MPH, all...
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8 Must-Have Apps for Your Mobile/Social Business
Doing business in 2013 is going to be a whole lot easier if you can take your business with you on the road. I travel with an iPad and an iPhone as my mobile office, and it’s made it a whole lot easier...
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5 Traits of the Social Sales Person
I love dealing with a talented sales person. Sometimes I’ll buy from them just because they are so good at their job I just want to support them. I will choose a store, a vendor because of the caliber...
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Community management and content creation
I was part of a discussion on Twitter this morning around this post of George Snell’s.” Community Management Isn’t Content Creation. (go read it now and come back). Now, I don’t 100% disagree with him...
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CEOs-Roll Up Your Social Media Sleeves
By Frank Strong His sleeves were rolled up. His tie was loose. He swore. It was all public. It may sound like a recipe for disaster for any CEO edgy enough to take center stage in a content marketing...
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Putting Instagram events to work for your business
The popularity of Instagram is clear, and if you are inclined to snap photos and share them with your friends and customers on social networks you can make your business more social and build a...
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What Makes a Business Social?
A social business could be most simply defined as a business which engages with it’s customer base socially. It used to be all businesses were social. You made friends in the neighborhood and responded...
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Marketing Automation Discussion at SFAMA
Last night I moderated a very interesting panel for the San Francisco American Marketing Association on marketing automation. It was an great group for this kind of discussion and I wanted to share...
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Is Your Website Pinterest Friendly?
Pinterest is huge, there’s no denying it , and it’s a great traffic driver to your website whether for products or information. I recently went on a surfing binge building a series of Pinterest boards...
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When Social Customer Service Fails
I should start this post with a warning. It’s a bit of a rant. If you read my blog regularly you know that I love a good customer service experience, and having been in the hotel and restaurant...
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Age Of Context
So many sci-fi movies have promised us that someday we will live in a connected world where we are served by technology. Instead of being bombarded with ads for products we don’t want and hammered with...
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Google Helpouts- Small Biz Boon?
We are big fans of the Google Hangout around here. I frequently do hangouts to meet with clients and potential clients, and I co-host a weekly hangout on-air called The Friday Hangout with Steve...
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There Is No Free Social Media For Business
Waay back in the 1990s I co-founded a startup on-line community for the restaurant industry. Ontherail was smart, funny, beautifully illustrated and edgy, and we had a rabid subscriber base of...
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Social Media is Not a Direct Sales Channel
Let’s think for a moment about how great–really great–sales people deal with initiating a sale. Do they just walk up to someone at random on the street and say “Hi, my name is Jill and you’ve GOT to...
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Linkedin Launches Blogs for Members
In 2012 Linkedin launched the beginning of what has become a powerful stream of thought leadership blogs through their “LinkedIn Influencer” program. The likes of Gretchen Rubin, Richard Branson,...
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Content Marketing and Social Business
Content marketing is the new buzzword on the lips of every marketer these days, but what does it mean for your newly social business? The easy answer is that depends It depends on what your goals are...
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Crowdfunding works for nonprofits who “get it”
Pretty much everybody understands the concept of crowdfunding, a bunch of people get together around a great idea, share it with the world and they get rich right? Yeah, not exactly. You’ve got to have...
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Mindful Social Business Part 1
The concept of mindfulness in business is not new, but in this age of complexity it can’t be over-emphasized that we need more of it. Especially in social media, taking the time to actively notice...
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Consulting Services for Micro Loans?
When I started my first company I had the great good fortune to be backed by a seasoned venture capitalist and advisors to help me learn the ins and outs of running a startup. I was eager, motivated...
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